Ghost CMSProfessional publishing for creators and businesses
Ghost is an open-source publishing platform built for content creators, bloggers, and media companies. We build custom Ghost themes, integrate memberships and newsletters, and set up headless Ghost with modern frontends.
Ghost is an open-source publishing platform purpose-built for professional content creators, bloggers, and media businesses. Unlike WordPress, Ghost was designed from the ground up for modern publishing — with a clean editor, built-in memberships, newsletter delivery, and a headless Content API. It handles the full creator workflow: write content, grow your audience, monetize with paid subscriptions, and send newsletters — all in one platform. We build custom Ghost themes, set up headless Ghost + Next.js frontends, and integrate Ghost with your existing tools and workflows.
Quick start
npm install ghost-cli@latest -g
ghost install local
# Ghost is now running at http://localhost:2368
# Admin panel at http://localhost:2368/ghostRead the full documentation at ghost.org/docs/
Beautiful editor
A distraction-free writing experience with rich embeds, markdown shortcuts, and dynamic cards for images, galleries, and code blocks.
Built-in memberships
Native member signups, paid subscriptions via Stripe, and tiered access — no plugins or third-party tools required.
Newsletter delivery
Send posts as emails directly from Ghost — segment by membership tier, track opens, and grow your audience in one place.
Content API
Ghost's Content and Admin APIs let you use it as a headless CMS — power Next.js, Astro, or any frontend with Ghost's content.
Audience analytics
Built-in analytics for signups, email engagement, and revenue — understand what content converts readers to paying members.
Blazing fast
Ghost is built on Node.js with server-side rendering — pages load in milliseconds with zero bloat.
Common problems
Limited plugin ecosystem
Ghost doesn't have a plugin system like WordPress. Custom functionality requires theme modifications or integrations via the API and webhooks.
Less flexible for non-blog content
Ghost excels at blogs and publications but isn't designed for complex page layouts, product catalogs, or app-like content structures.
Theme customization requires Handlebars
Ghost's default theme engine uses Handlebars templates. For teams used to React or Vue, going headless with the Content API is often a better path.
Self-hosting resource requirements
Self-hosted Ghost requires a Node.js server, MySQL database, and proper mail configuration — more involved than static hosting.
Best practices
Use Ghost as a headless CMS for custom frontends
Ghost's Content API is excellent — use it with Next.js or Astro for full design control while keeping Ghost's editor and membership features.
Set up membership tiers early
Define free and paid tiers before launching. Ghost's Stripe integration handles subscriptions natively — no WooCommerce or MemberPress needed.
Leverage Ghost's email newsletter
Use Ghost's built-in email delivery instead of a separate Mailchimp/ConvertKit setup — fewer tools, better integration, and member segments based on subscription tier.
Optimize images with Ghost's built-in processing
Ghost automatically generates responsive image sizes. Use the srcset helpers in your theme for optimal loading across devices.
Useful resources
Frequently asked questions
Related technologies
Related services
Looking for end-to-end delivery? These services complement Ghost projects.
Ready to get started with Ghost?
Tell us about your business goals. We'll scope your Ghost project and provide a free quote within 24 hours.
We limit intake each month so every project gets the focus it deserves.